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Learn to Write Like You Mean It

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The Mean Girls solution to writer’s block

Reading time: 1.06 257 words Read this email in your browser. Hey Reader, My go-to framework for when a client is stuck on sitting down and writing is the Burn Book exercise. If you’ve seen the movie Mean Girls, that will make some sense to you. If not, 1) see it because it’s an iconic Noughties movie, and 2) it is a notebook in which the girls would scribble down their darkest, meanest, most miserable burns about other people. Stuff that should be actually set on fire. Messages that should...

Reading time: 0.59 231 words Read this email in your browser. Hey Reader, Something that I believe about MicroBooks that most people don’t is they can be more valuable than a bigger book. We’re conditioned to believe that bigger always = better and this is categorically not true. For example, I had a spot on my cheek last week that was enormous and it was in no way good. Plus we’ve got short little attention spans and thanks to the modern phenomenon of doomscrolling that’s not getting any...

Two white women at Alton Towers, making silly poses in the sunshine. Behind them, a handsome man in a hat making a silly face.

Read this email in your browser. Reading time: 4.36 Word count: 1,096 Hey Reader, Of all the wonderful sights and experiences we had in Albania at the weekend, a couple stand out — and they’re the littlest things. Like the head waiter at the Fresh Garden Restaurant scurrying over with complimentary ice cream for me at the end of our (delicious) meal. I’d been drinking zero-alcohol beer because I don’t drink alcohol, and Joe was drinking beery beer, and while we were waiting for the bill one...

An absolutely stunning image of a field of sunflowers glowing in the early evening golden hour sunshine. Above is a clear blue sky, the odd fluffy cloud. On the horizon are dark clouds with a golden sun lighting them from above. It looks like a heaven.

Reading time: 3.22 801 words Read this email in your browser. Hey Reader, What most people get wrong about writing a book is the idea that every book has to be a massive book, and it doesn’t. It can be a MicroBook. The traditional publishing industry has decreed that there are conventions for how long a book needs to be, depending on genre and topic and blah blah blah but actually a book can be however long you want it to be. It doesn’t have to be any particular length. I love the idea of a...

A sweeping gif of an extremely messy office with stuff EVERYWHERE. There’s a very cool orange wall though.

Reading time: 2.41 635 words Read this email in your browser. Hey Reader, My Cupboard of Doom (not a euphemism) has been an absolute disgrace for more than two years now. I’ve been avoiding it like a champion because I knew it’d be a much bigger task than it seemed on the surface and I was RIGHT because this weekend I finally tackled it and there were horrors. I pulled out everything and was baffled because there was far more stuff than could physically fit into the little room, so in good...

Reading time: 5.43 1,360 words Read this email in your browser. Hey Reader, I’ve had a couple of weeks off social media and lordy LORD has it felt good. For one thing, I feel more like a proper writer again… which is weird considering I’ve done very little actual writing, other than idly planning out a MicroBook called A Short History of Googly Eyes. Whenever I’m on LinkedIn or wherever, something always pops up to make me feel like shite. Like I’m not doing it properly. Like who the FCK am I...

Reading time: 2.03 407 words Read this email in your browser. Hey Reader, Have you seen Kris Jenner’s new face? I have, and my heart sank. Not because of her, specifically. I don’t generally care what the Kardashian Klan are up to, and my grip on celebrity culture is tenuous at best, by design. My heart sank because it’s yet another denial of ageing women. The latest sacrifice at the altar of obsession with youth and this homogenised ā€œbeautyā€ that’s currently trendy. One more erasure of the...

Reading time: 0.51 202 words Read this email in your browser. Hey Reader, Opinions and instructions, as far as the eye can see! Google ā€œhow to write a bookā€ and you’ll find all manner of exhausting advice about what you should (and should not) do. And it’s all contradictory, because all most people can do is tell you what THEY did and then insist that will work for you, too. (It might; it might not.) The others have something expensive to sell you that you don’t need. So here’s a bunch of...

Reading time: 3.26 814 words Read this email in your browser. Hey Reader, ā€œIt was the day my grandmother exploded.ā€ ^^Helluva first line, right? Not mine, obvs — it’s the first line of The Crow Road by Iain Banks, a story about ā€œa perfect murderā€ and a mystery to solve. A first line like that is what’s known as a ā€œhookā€ — the thing that grabs you by the eyeballs and reels you in, much as you would catch a fish. There are many factors that go into making something readable and clickable, but...

Reading time: 2.56 696 words Read this email in your browser. Hey Reader, It’s Shout Out Thursday so here are 5 brilliant people you should know and follow and read. And one cool thing from me. Sophie Blackmore, the Happy Marketer, who — totally bizarrely — lives in the town I grew up in! But that’s not why you should know her. She’s a sparkly comet of kindness and delight and her deep, deep knowledge of marketing combined with her sense of fun is kinda rare in an industry that takes itself...