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Learn to Write Like You Mean It

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Woowoo, the Red Barrows, and the devil in a headlock āœØšŸ‘¹ [Friday Goodie Bag]

Reading time: 5.43 1,360 words Read this email in your browser. Hey Reader, I’ve had a couple of weeks off social media and lordy LORD has it felt good. For one thing, I feel more like a proper writer again… which is weird considering I’ve done very little actual writing, other than idly planning out a MicroBook called A Short History of Googly Eyes. Whenever I’m on LinkedIn or wherever, something always pops up to make me feel like shite. Like I’m not doing it properly. Like who the FCK am I...

Reading time: 2.03 407 words Read this email in your browser. Hey Reader, Have you seen Kris Jenner’s new face? I have, and my heart sank. Not because of her, specifically. I don’t generally care what the Kardashian Klan are up to, and my grip on celebrity culture is tenuous at best, by design. My heart sank because it’s yet another denial of ageing women. The latest sacrifice at the altar of obsession with youth and this homogenised ā€œbeautyā€ that’s currently trendy. One more erasure of the...

Reading time: 0.51 202 words Read this email in your browser. Hey Reader, Opinions and instructions, as far as the eye can see! Google ā€œhow to write a bookā€ and you’ll find all manner of exhausting advice about what you should (and should not) do. And it’s all contradictory, because all most people can do is tell you what THEY did and then insist that will work for you, too. (It might; it might not.) The others have something expensive to sell you that you don’t need. So here’s a bunch of...

Reading time: 3.26 814 words Read this email in your browser. Hey Reader, ā€œIt was the day my grandmother exploded.ā€ ^^Helluva first line, right? Not mine, obvs — it’s the first line of The Crow Road by Iain Banks, a story about ā€œa perfect murderā€ and a mystery to solve. A first line like that is what’s known as a ā€œhookā€ — the thing that grabs you by the eyeballs and reels you in, much as you would catch a fish. There are many factors that go into making something readable and clickable, but...

Reading time: 2.56 696 words Read this email in your browser. Hey Reader, It’s Shout Out Thursday so here are 5 brilliant people you should know and follow and read. And one cool thing from me. Sophie Blackmore, the Happy Marketer, who — totally bizarrely — lives in the town I grew up in! But that’s not why you should know her. She’s a sparkly comet of kindness and delight and her deep, deep knowledge of marketing combined with her sense of fun is kinda rare in an industry that takes itself...

Reading time: 0.34 131 words Read this email in your browser. Hey Reader, Dragging my carcass off the sofa is the toughest part of any single thing I ever want to do. Motivation is always juuuuuust out of reach. Over there, behind the biscuits. So what to do??? Inspiration’s cheeky sibling, motivation, is in my firing line this week. When we say ā€œI’ll just get motivated to do the thingā€ we’ve got it all barse-ackwards. I’m going live on LinkedIn tomorrow at 11.45am to explain what I mean....

Reading time: 4.56 1,171 words Read this email in your browser. Hey Reader, In 410BC, on a warm Tuesday evening at approx 9.15 pm, Socrates’s wife Xanthippe slapped an empty dinner plate down in front of him. Xanthippe had had enough. She ran the household and raised his kids, and Socrates… well, Socrates refused to bathe or trim his beard, and spent his days loafing around talking shit with his bros. He wasn’t bringing any money into the household, so Xanthippe refused to put any food into...

Reading time: 1.27 342 words Read this email in your browser. Hey Reader, Would you eat 18.2m of stinging nettles in return for a shiny trophy? No, me neither. I don’t even want them near my hands. My entire forearm tingles and it’s all Joe’s fault. In the midst of a big old gardening sesh yesterday, while gathering the weeds I had pulled, Joe accosted me with the hosepipe, causing me to flail wildly and coat my left forearm in stinging nettles. Front and back, inside and outside — I couldn’t...

Reading time: 4.24 1,047 words Read this email in your browser. Hey Reader, ā€œWhy are you dithering?ā€ said Joe. ā€œMe? I’m not dithering,ā€ said I. ā€œYes, you’re dithering. What are you doing?ā€ ā€œI have many things to do and I’m not doing them. Shout at me.ā€ ā€œI’m not going to shout at you,ā€ he said. ā€œWhat’s the most important thing?ā€ ā€œAll of it!ā€ I wail. ā€œNo,ā€ he said. ā€œOne of them is more important. Tell me.ā€ I think we all need a Joe in our lives. Sometimes we just need someone to take charge and...

Reading time: 5.16 1,253 words Read this email in your browser. Hey Reader, Attention please. There is a lot of good stuff going on in the world as well as the obvious horrors. To scroll our social media and news channels and the man down the pub, you’d think it was only horrors and outrage. It’s very important to focus on the good stuff going on without losing sight of the horrors, because we can’t make the world a better place if we’re constantly gasping OH MY GOD WHAT IS WRONG WITH PEOPLE....