Reading time: 1.25 334 words Read this email in your browser Hey Reader, When I asked Kenda about writing her book Hack the Buyer Brain, she told me it changed everything for her. I’m not saying it was magic; Kenda put the work in after she’d written the book and made sure it got in front of the right people. For three months after publishing it, she had nearly two interviews per week about it. She sold enough books on the prelaunch to pay for the first print run. And within two months she’d...
4 days ago • 2 min read
Reading time: 1.55 454 words Read this email in your browser Hey Reader, The blinking cursor on your blank page might be viciously attacking you right now but you do not have to take that kind of abuse. Writing your book doesn’t have to be hellish. What if I told you there is a simple activity you can do INSTEAD OF banging your head against your book that will get you writing and feeling excited about it? An activity that will: take you out of perfectionist paralysis bring clarity to your...
5 days ago • 2 min read
Reading time: 1.51 437 words Read this email in your browser Hey Reader, 🌤️ An increased sense of self 👀 A new way of looking at the world 🗝️ Realising the true value you have to offer ✨ Seeing — really seeing — your true skills, knowledge, and talent (May also cause giddiness, tears, laughter, rage, delight, and a propensity to panic-eat cheese.) And that’s just the side effects. Because you also get A BOOK. A real live book you can hold in your sweaty little hands! Everyone’s main aim is...
6 days ago • 2 min read
Reading time: 3.08 743 words Read this email in your browser Hey Reader, Speaking opportunities, new clients, media — oh my! These are the things book coaches often shout about when we’re talking about what we do. The exciting outcomes of writing a book. What you don’t often hear about is how much work goes into making those things happen. I see claims all the time like this one: “Write your book and it’ll open ALL the doors. Event organisers will fall over themselves to invite you to speak...
7 days ago • 3 min read
Reading time: 5.49 1,384 words Read this email in your browser Hey Reader, I have a Shelf of Shame. It’s filled with the dusty carcasses of courses I’ve bought and abandoned over the years. Need to write an about page? There’ll be a course for that. Lemme at it. Want to create a newsletter in InDesign? I spy a course called “InDesign for Beginners” take my money. Gonna learn the guitar? That online course looks spiffing I shall partake. Do I get past the first module or two? I do not. I am a...
10 days ago • 6 min read
Reading time: 1.39 389 words Read this email in your browser Hey Reader, Do you remember back in the Covid times when that dickhead politician came out and said, “Everyone’s tired of experts”? Every now and then I think about that. It’s like my Roman Empire. The idea that it’s a good thing to glorify ignorance and thickness. I mean, there’s nothing wrong with being ignorant about stuff. We all start out that way. But staying ignorant is a problem, especially now when we’ve got the whole of...
11 days ago • 2 min read
Reading time: 2.14 529 words Read this email in your browser Hey Reader, For two years Kevin’s book languished, tormenting him from book purgatory. He’d started and stopped it so many times he had spiritual whiplash and despaired of ever getting his message out there. Until he found me and booked me for a day to help him figure it out. In just one day, we took his book from 2-year-abandoned hot mess to a well-structured plan. Six months later, he published it. Shortly after that, it became a...
12 days ago • 3 min read
Reading time: 0.57 224 words Read this email in your browser Hey Reader, The least qualified person in the room is already calling themselves an expert. And guess what? Their audience believes them. So why shouldn’t yours believe you — someone who actually knows their stuff? Too many of us worry we’re not “good enough” yet. We think we have to know everything about our subject or idea before we’re allowed to write a book about it. Well, I have two secrets to let you in on: Nobody knows...
13 days ago • 1 min read
Reading time: 2.20 553 words Read this email in your browser Hey Reader, What if the story that changes everything hasn’t been written yet? If we want to see ourselves in the stories we read and see, we’re probably gonna have to write them ourselves. Sometimes it’ll simply fulfil our human need to be seen, heard, and understood… and sometimes it literally saves lives. Malone Mukwende, a medical student, noticed that Black and brown skin was missing not only from his training but also from...
14 days ago • 3 min read