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Hey Reader,

If you’ve ever spent any time in the copywriting world, you’ll have heard of Kim Krause Schwalm.

She’s an A-lister famous for crafting long-form control letters and complex product launches and her work consistently beats out the dudebros of the industry.

She knows her shit and she is a total badass and she is no stranger to hard work…

But when it came to writing her first screenplay, she found herself deep in the swamp of procrastination.

“I’ve had this idea for years,” Kim said. “But even with a detailed outline and research done, I just couldn’t seem to get started.”

Absolute classic avoidance kicked in.

Kim suddenly had the urge to declutter her entire house, repaint rooms, and shop for new curtains. “It was like nesting,” she said, “except my daughter’s 23 now!”

Kim — I feel ya. I am the QUEEN of procrastination. Which is why I created the Creative Playground.

So what changed?

Kim joined the Creative Playground, my daily playgroup for writers, business owners, entrepreneurs, coaches, and creatives.

Every weekday at 7am and 12noon UK time, I run a creative Power Hour where we get together, set our intention, and then crack on with our project.

“It gave me a reason to get out of bed early and actually sit down at my computer — with bed head and coffee in hand. I set a mini-goal each day and worked toward it for an hour. And it worked.”

The results?

✅ She completed all her research

✅ She finalised her outline

✅ She was writing her first draft

And most importantly, she was making steady progress on something just for her — a long-held dream that had been stuck in the “maybe someday” pile.

“If it wasn’t for the Creative Playground, I’d still be spinning my wheels.”

Kim credits a small accountability group she’s part of for keeping her business goals on track. But it was the creative, focused energy of the Creative Playground that helped her unlock a project she’d been avoiding for five years.

Because even seasoned pros need structure, support, and a place to show up — with bed head and big ideas.

You, like Kim, could simply set a timer yourself and start writing.

But I suspect that you, like Kim, simply won’t do that.

Because it’s really, really hard to make yourself do the thing if your brain is rebelling. I know, because I have a brain that rebels when I need to go to the damn toilet.

So I made a space where all you have to do is show up in the room. That’s it.

Just show up with us.

Have a chat and a coffee.

The work will take care of itself.

And if you’re not sure? You can try us out for a week for just £1.

Find out more and join the Creative Playground here:

p.s. Kim wrote her book during my MicroBook Magic program, and she did a lot of that writing during the Creative Playground Power Hours. You can find her brilliant book here and if you’re a freelancer of any kind, you should definitely buy it because it WILL help you make more money!

TTFN,

Vicky