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Hey Reader,

Attention please.

There is a lot of good stuff going on in the world as well as the obvious horrors.

To scroll our social media and news channels and the man down the pub, you’d think it was only horrors and outrage.

It’s very important to focus on the good stuff going on without losing sight of the horrors, because we can’t make the world a better place if we’re constantly gasping OH MY GOD WHAT IS WRONG WITH PEOPLE.

(a valid question, btw)

Our brains have a negativity bias and the billionaires know what makes money: clicks. So they’re gonna show us the negative stuff without asking us.

This has two benefits for them:

1. Makes them more money, obvs.
2. Keeps us sad, afraid, and paralysed so we don’t actually DO anything other than wring our hands and yell at each other because someone said “homeless” instead of “unhoused” for example.

So today, a Thursday in the year of our tomatoes 2025, I would like to suggest you follow, connect with, or generally pay attention to these people/news sources.

The High Duchess of Cashflow

​Yinka Ewuola who, full disclosure, is one of my best friends because she is a fully remarkable human being. Importantly for these purposes, though, her mission is simple: put women in business fully in control of their cashflow, helping them build wealth, and making sure they’re rich and rested, so they can build financial freedom and do great things.

Yinka’s Inevitable Cashflow program is now open — 30 gamechanging days to set powerful foundations for a Rich and Rested Business.

And she’s running a workshop on August 21 called Banish Under-pricing.

Her Accelerator is always open, for women working towards their six-figure business and The Academy supports women who have sailed past six figures and looking for that seventh.

For information about all this, follow Yinka and DM her.

From my pov this is epic because a) I love having enough (and a lot) of money and b) because money in the hands of rich (and not rich) women tends to be distributed and used to build something, while money in the hands of rich men tends to be hoarded.

(YES YES HASHTAG NOT ALL MEN BUT LOOK AROUND)

The Mistress of Magnificence

​Sophie Lee whose brilliant mentoring program Brilliant has been a huge part of my life for the past few months. Sophie is one of the shiniest, most dedicated people I’ve ever met. She’s also my friend for that reason. She’s writing a book that is going to be SO important. Sophie’s mission is to help us become unignorable. She’s sick of seeing the most amazing women being outshone by empty-yet-well-coiffed beards with a podcast, and so she’s showing us how to claim our space.

This is epic because the loudest voices always get the most attention but they’re not always (rarely?) the smartest, most interesting, most loving and caring and exciting.

Sophie is running Brilliant again and if you get the chance to part of it, you’d be an absolute flannel to pass it up. She’s some kind of wizard or something.

​You can apply here.

The Wonderful Warrior of Freedom

​Sharon Hurley-Hall has taught me SO MUCH over the past year or so and her anti-racism group, which I am a part of, is the most wonderful community. She knows that when we work collectively to change unfair and inequitable structures, we ALL do better. Right now, especially, the media is pointing at people who don’t look or pray or believe like us and saying THOSE PEOPLE THERE ARE THE PROBLEM. They’re not. They never have been. The problem is and always has been the power structures we live in.

Sharon’s mission is to change all that, starting with what we can each do step by step, a tiny little bit at a time. Cos nobody changed the world in a day.

Her group SHHARE is an amazing space where no question is stupid or ignorant or rude. You won’t be told “google that” dismissively. And we get tools to help us see the world differently, and then act differently — and I massively value that.

You can find out more and apply to join here.

Oh, and Sharon is also a self-publishing wiz and she’s running a workshop called “You’ve self-published a book — now what?” which is a question a lot of new authors have. Check it out here.

The Viscount of Visibility

​Louis Grenier who is a recovering Frenchman, rooster enthusiast, funny human, and marketing mentor. I’ve worked with Louis before and he shone a searchlight right into my face and really made me think about what I’m doing, what I’ve done, and what I want to be creating. He asks hard questions and challenges woolly answers and pushes until you get some clarity. Which I did.

He’s also generous, silly, and on a mission to remove the bullshit and shadiness from marketing and help business owners do well for themselves and their clients.

You should buy his book Stand the F*ck Out because it’s jammed full of practical actions to take to figure out the stuff everyone should know but most people don’t. Also it’s a really good read.

​Buy it here.

The Ops Goddess

​Asmara Kazmi is the most wonderful sci-fi nerd with a penchant for Doctor Who, Firefly, and Star Trek but that’s not why you should connect with her. She’s also a systems nerd who, in one swell swoop, can take you from “why the fck doesn’t any of my tech work together I’ve spent so much money on this and I’m so confused aaaargh” to “my business is a finely oiled machine and I’m finally getting some sleep because I’m not fighting with software” and who doesn’t need that?

She’s “the chick who took a process from days to SECONDS. The legend who has saved people a cumulative million minutes of faffery. The woman of a thousand firsts who is at your service to be your guide to go boldly where you've never gone before.”

^^all true

Right now’s she’s offering to Play a Round of Thought Tennis with you via Zoom and it’s a bargain at £249. You’ll leave the session with a transcript you can refer to, and an action plan to tackle the tech you hate, the habits that won’t stick, or the processes that hold you back rather than propel you forward.

Follow her and book her brain here.

Every Thursday I’m going to shout out five wonderful business owners, artists, writers, and humans who I think you should know.

Because we all complain about the algorithm showing us nonsense, but we’re not helpless in the face of it — we can actively unfollow those “thought leaders” sharing templates on how to 10x your LinkedIn followers, we can block the AI slop, and we can fill our worlds with people making a real positive difference, doing brilliant things, and entertaining us.

TTFN,

Vicky 🫡

p.s. I’m also doing amazing things. I want more incredible books in the world that have never been near AI, but it’s hard to write a book. Which is my purpose in life.

I’m fully booked with private clients until November but I am running some workshops — my next two are:

• Tasty Hooks (how to grab eyeballs and keep them)
• Kickstart Your Book (everything one should do before one starts to write)

If you’d like to be the first to know about these, get on the waiting list here.

p.p.s. Know someone who might enjoy this email? Please forward it to them and get them to sign up here.