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Hey Reader,

^^

This was a comment on Katie Skelton’s LinkedIn post last week.

She was talking about writing daily emails to her email list.

(Katie is a massive email weirdo and teaches people all about email marketing and I think she’s fab — give her a follow. I’ve been sending more-or-less weekdaily emails since 2014 so I can attest to their power and delight.)

Now look: being on someone’s email list isn’t everyone’s cup of tea. I get it.

But I have always, and will always, advocate for having an email list for one simple reason: you own the data and control the delivery.

You’re not at the whim of algorithms or social media gremlins.

You’re not censored by people-slash-robots who don’t have any context for who you are or what you do.

And you can more-or-less guarantee that when you send an email, it’ll actually reach the recipient (unlike the LinkedIn post that might reach 63 of your 5,000+ followers).

But actually, that wasn’t my real problem with this dude’s comment. Here’s what I posted to Katie:

Writing is about thinking, noticing, and making connections.

It’s impossible to run out of cool things to write about if we’re present in this world.

It really is.

I’m a nonfiction book coach, but one of the things I do incredibly well is showing people how interesting they are, how their opinions matter, and how they can change someone’s world by sharing their perspective.

Whether they write a book or a LinkedIn post or a podcast episode, doesn’t matter. The point is to realise your perspective is unique, and use that to make a connection, and perhaps change someone’s way of seeing the world.

This is why I write every day.

Not all of what I write is for other people; much of it is just for me.

But it’s always, always valuable because my writing practice helps me figure out what I think and why I think it.

And it leads me down avenues I never would have gone down otherwise.

So: write every day. Even if it feels like drivel to you at first, I promise it’s not. It’s the start of something wonderful.

Here’s something that might help, especially if you’re thinking of starting your book:

Kickstart Your Book Bundle

This pre-recorded workshop and workbook will get you thinking about your big idea. It’ll give you clarity, direction, and a solid place to start.

You’ll get a bonus Reader Journey framework too, that you can use for your book — or for literally anything else you want to write!

Even if you don’t end up writing a book, you’ll end up with a cool document full of your ideas that you could take in any direction you like.

Grab it here, it’s just £99 + VAT:

TTFN,

Vicky 🫡

p.s. Know someone who might enjoy this email? Please forward it to them and get them to sign up here.