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This is not peemail
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Reading time: 1.35 373 words Hey Reader, You know how when you need the loo and you walk into a bathroom and see a toilet, and you yank your pants down? It’s unconscious, right? (Except when you’re stuck in your clothes and it becomes VERY MUCH CONSCIOUS) That’s a habit. Cue: Your bladder telling you it needs emptying. Or sometimes just the mere sight of a toilet. Routine: Walk into bathroom, see toilet, drop pants. Reward: Sweet, sweet release. Now let me ask you: does writing feel like that? No? Do you WANT it to feel like that? I don’t. I don’t want my writing to feel like going for a wee. Writing is not and never will be an unconscious, automatic habit, triggered by the sight of a toilet. It’s a complex behaviour that deserves your full attention. It’s mindful and thoughtful and — hopefully — joyful. It’s a practice. If we can let go of this artificially created need to post exactly 17.4 times per day on each social media channel and include these 53.9 content angles and tag 34 different people and make sure we’re writing to our “ideal avatar” and and and… maybe we stand a chance of
I’m not saying I enjoy every single thing I write. But I do enjoy writing 80% of it. If I didn’t, what the hell is the point? So let me ask you: do you want to write like you pee? No? Good. In that case, you’ll want to be part of my Joyful January Jamboree writing challenge (sorry about the name) in which you’ll build a writing practice you actually enjoy in less than 20 minutes per day. Here’s the headlines:
Get on the priority notification list here. TTFN, Vicky 🫡 p.s. Know someone who might enjoy this email? Please forward it to them and get them to sign up here.
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Learn to Write Like You Mean It
Join 500+ writers, creatives, misfits, and weirdos and learn to write like you mean it in 10 minutes a week. Get ONE practical tip, story, or shenanigan every Tuesday + a creative goodie bag on Friday 🖖🏼
Reading time: 1.07 264 words Read this email in your browser. Hey Reader, For the first time in 13 years of running my own business, I’m having 3 (THREE) weeks off over Christmas. I’m calling it my Winterval. Everything is scheduled in advance. All my prepping is (just about) done. And at 5pm on Friday I switch off until Tuesday, January 6. Which, incidentally, is when January Uncaged begins! It’s my anti-burnout adventure for burnt-out writers, procrastinators, and joy seekers. For those...
Reading time: 1.39 392 words Read this email in your browser. Hey Reader, NEW YEAR NEW — STFU pur-lease! Caution: you are about to be bombarded with a shitnami of messages telling you how absolutely horrifying you are and what you need to do to create a whole new you in 2026. PLEASE IGNORE THEM. You’re already very cool indeed. This January, the new year new me nonsense can get in the bin (actually that’s every Jan for me). Out with January scare-hustling and in with January JOY. January...
Reading time: 2.57 701 words Read this email in your browser. Hey Reader, Sometimes I am my own worst fun sponge. I tried for years to turn writing into a habit. It went onto my to-do list along with “clean the toilet” and “answer emails from my accountants.” Just another chore. I’d download content strategies, buy new planners, attend launch workshops, and watch what the uber-successful folks on social media were doing, and try to copy them. It didn’t work, because I’m not them. And I...