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Hey Reader,

One assessment or exercise I do with every client is the Burn Book exercise, which a mentor taught me years ago.

In the movie Mean Girls, the mean girls have a Burn Book. It’s a notebook in which they write down their unfiltered thoughts about their classmates.

You’ve probably guessed, it’s extremely mean and top secret.

I do something similar with my clients, except we’re not (usually) mean about anyone or anything. The idea is to be 100% unfiltered — whether in anger, joy, disgust, delight, rage, sadness… whatever.

The kind of stuff you’d burn rather than have anyone see in its raw form (see, “burn” has two meanings the way I use it).

It’s simple and you can do it right now.

Just take 5 minutes and write continuously and unpretentiously about your topic.

No-one’s going to read it. No-one’s going to judge you.

Get it all out. Say stuff you’d never say out loud.

LET ‘ER RIP, LAD!

I do the Burn Book exercise because it unearths so much interesting stuff that’s buried underneath the surface. Stuff people feel like they “can’t” say because they’ll be mocked or hated or cancelled or whatever.

I never ask to see it because it’s very private, but I get clients to do it in such a way that I get to see the outcomes of it — because that’s where we find out what you really, really care about and what the core of your message might be.

My aim, always, is to get you writing in a way that feels true to who you are.

To get you past that AARGH JEEZ WHY CAN I NOT JUST START moment.

To push your fears, doubts, and inner ego out of the way so you can get on with the important stuff: sharing your story.

And enjoy doing it!

Sounds good right?

It IS good. It’s great.

And you can do it too, starting Monday October 20, in MicroBook Magic Season 7.

Enrol here:

TTFN,

Vicky 🫡

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