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Hey Reader,

I don’t know what it is about humanity in general and westerners in particular, but we do like to punish ourselves.

If we can take some relatively simple and make it brutally difficult, we will.

Like writing.

We turn it into this god-bestowed gift that mere mortals are not supposed to posess. We treat it like something we should just be able to DO. Effortlessly.

We talk about muses and inspiration and writers block and being a tortured artist.

We believe everything we write should be PERFECT. First time and every time. The second we put something on paper that falls short, we turn away in disgust and cover ourselves in shame and get out the hair shirt and the flog and writing becomes punishment.

And it shows. We can’t produce work we’re proud of like that.

It’s all bollocks.

We put the most accomplished among us — writers, artists, dancers, actors, LinkedIn bros ffs — on a pedestal and worship them, and they become the benchmark we must all aim at. If we fail to measure up, we’re not worth bothering with.

We forget that once, those people were as inept as any beginner. Yes, even Gary Oldman or Maya Angelou or Kermit the Frog.

The only reason they ended up on that pedestal is because every time they fucked up, they got up and had another go.

The process was more important than the outcome.

If we let go of the outcome and just make stuff, magic happens. We turn it into a big, silly experiment. We play.

That’s how we break the cycle.

That’s what we’re doing starting January 6 with January Uncaged.

Every day for 30 days, you’ll get a prompt, missive, or mini-adventure from me. It’ll take less than 60 seconds to consume (I’ll mix it up — sometimes written, sometimes audio, sometimes video). Then you spend 5-20 minutes adventuring and/or writing.

That’s it.

No pressure to share, no pressure to be brilliant, no pressure to post it anywhere.

Just write like you mean it.

What you get:

• Daily nudges from me — short, sharp, designed to get you creating without overthinking
• Private Telegram group — for support, accountability, and cheerleading
• Flexibility — 5-20 minutes is the guide, but if you want to spend longer, crack on
• A body of work — by the end of January, you’ll have 30 days’ worth of writing that you’ll love at least some of
• Group debrief call — a chance to reflect, celebrate, and see what you’ve created together
• A sustainable practice — this isn’t about burning out in January and never writing again. You’ll build something you can actually maintain

Who it’s for:

• Writers who’ve lost their sense of delight
• Business owners who need to write but keep putting it off
• Anyone who wants to write more but doesn’t know where to start
• People who are sick of “content strategies” that feel soulless
• You, if you want writing to feel less like a chore and more like a practice you look forward to

What it’s not:

This is not a course on “how to write viral LinkedIn posts.” It’s not going to teach you growth hacking or give you 47 content templates. If that’s what you’re after, this isn’t for you.

The details:

• Starts: January 6, 2026
• Duration: 30 days
• Investment: £75 + VAT

Come join us:

TTFN,

Vicky 🫡

p.s. Know someone who might enjoy this email? Please forward it to them and get them to sign up here.