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Hey Reader,

Traditionally, I would rather walk into the chicken coop and fall over face first into a pile of hen poo than write a landing page.

Despite my background as a copywriter, writing landing pages is my least favourite thing to do in marketing.

I will always find something more pressing to do, like pluck those weird hairs off my big toe.

So when I decided to do a New Thing, I avoided the landing page like it was Nigel Farage wearing a thong.

(Sorry not sorry for that mental image. If I have to have it, you do too.)

But I’m actually quite excited about tackling the landing page now because I decided not to rawdog it for once.

Do you know Eddie Shleyner? He’s one of the best copywriters around at the moment. His writing is SO good it sometimes makes me weep.

Well, he’s got an absolutely cracking sale on his Transformational Landing Pages course — reduced from $999 to $249, so I jumped on it last week. I’m following it to write my landing page (and rewrite all the old ones) and I’m already blown away by how good it is.

That’s 75% off btw.

His offer ends today because apparently it’s Black Friday or something and I cannot recommend TLP highly enough.

More than 3,000 people have done Eddie’s course and loved it.

I rarely promote anyone else’s stuff because I’m a suspicious soul, plus if I haven’t used it myself, I don’t promote it.

This, though, I love.

If you’ve got something to promote — and don’t we all — and you want to give it the best chance of bringing you in some Christmas money, check this out.

Full disclosure: this is an affiliate link, because I want Christmas money too.

I’m really enjoying this course and I’m very excited about finally having landing pages that actually work for me.

Right.

Onto the Friday Goodie Bag. You ready for what I’ve got for you?

Louis Grenier locked me in a cottage in Ireland

In August, Louis Grenier of Stand the Fuck Out fame locked me in a cottage with two other business owners, Laura Robinson and Rob Craig. We pulled our businesses inside out, ate good food, laughed a LOT, and came out transformed. Louis filmed the whole thing and he’s made it into a documentary on YouTube.

It’s incredibly honest and I think it’ll be really helpful for business owners. You can watch part 1 here.

This rendition of Smells Like Teen Spirit on the rubber chicken

‘Nuff said, really. Man buys many rubber chickens. Man plays Nirvana’s Smells Like Teen Spirit on said rubber chickens. You’re welcome.

This short video about why you can’t make writing “a habit”

So much of what we think of as habits are complex behaviours. So you can stop beating yourself up about it now. Have a watch of this 5 minute video.

Why I want to learn to play the drums (sorry everyone)

Just this really — this has made me want to learn the drums. Also my first ever boyfriend was a drummer in our band. Ahhh nostalgia. ALSO isn’t this teacher the very epitome of I LOVE MY JOB? Love everything about this.

This Finnish photographer who will make you feel calm

Feeling stressed? Ya, me too. So hop over here and sink gently into Jukka Risikko’s stunning Finnish landscapes. Breathe deep. In, out. In, out. Ahhhh, that’s better :)

What I’m reading

Still reading Eddie Shleyner’s wonderful Very Good Copy. It’s seriously good and beautiful too. If you like his writing, you’ll love his Transformational Landing Pages course which is currently 75% off! Check it out.

What I’m writing

My new landing page! And also still refining my 5 minute comedy set for Bristol Ultra Comedy on December 14 at 3.30pm. Tickets are still available here, and you can still donate to my cause here. (Thank you SO much if you donate or have already done so!)

Word of the week

Cornobble (v)

To slap or beat someone with a fish.

Work that into a sentence today!

Quote of the week

Thanks for reading. Have a wonderful weekend.

TTFN,

Vicky 🫡

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