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Hey Reader,

A typical Monday?

You log onto the internet — your emails, or LinkedIn, or Instagram — and instantly get The Ick.

The bros are out in force. The girl bosses are co-opting the bro strategies. Everyone is hustling for as much as they can get, and the consequences be damned.

You wonder if every single brand out there is this… mercenary?

Not that profit is dirty. It’s not.

But there must be a way to be profitable and healthy and kind and wholesome. Right?

Right?

Before you turn away from everything in despair, consider this:

It’s possible to build a brand and a business that increases the wellbeing of customers, clients, and everyone else who comes into contact with it.

How can we do this? How can we build wellbeing and general, all-round goodness into what we do with our businesses?

We can look at marketing through the lens of the five currencies of wellness, developed by Tricia Nichols, and featured in her new book The Currencies of Wellness: A Field Guide to the Unexpected Ways Brands Can Shape Everyday Well-Being.

1. Nutrients, not toxins

How can businesses help customers nourish their bodies so they thrive? To give ourselves more of what heals and less of what harms?

2. Play and movement (mind and body)

How can brands encourage customers to be more energised in body and mind through motion, creativity, and joy?

3. Comfort (mind, body, and environment)

How can we find balance and ease in every area of our lives? And build that into our businesses?

4. Togetherness

How can brands bring us together in a world that wants us divided? And build connections that bring meaning and belonging?

4. Legacy

Businesses can help us honour what drives us, look to the future and the long-term, rather than chasing short-term wins, and look at the mark we leave on the world.

It’s not just good, it’s good business to look at how brands can be a force for good in the world.

If this prods your brain in the best way, if you’re interested — read The Currencies of Wellness by Tricia Nichols. It’s out NOW!

Tricia comes at branding and marketing from a wellness point of view: how can business be a force for good in the world? How can brands get more involved in consumers’ lives — and encourage us to be happier, healthier, and more at ease?

It’s a perspective I hadn’t really thought much about before I met Tricia, but as soon as she told me about her book idea, I knew it would be fascinating. I also thought it might be quite timely as so many of us are so sick and tired of the endless pursuit of money ruining everything.

It doesn’t have to be this way, as she she shows us.

Get The Currencies of Wellness from Amazon and bookshop.org or request it from your local library.

I had the honour and privilege of being Tricia’s book coach, and working with her was a delight from start to finish. I’m so proud of her and the work we did together

Huge congratulations to Tricia and to her publishing team at SWATT Books.

It’s such a interesting read, with insights into brands you’ll have heard of, and ones you won’t. And it’s filled with actionable ideas about how we can build wellness into the work we do every day.

And I don’t know about you, but that’s really important to me.

Read the book, make notes in the margin when you see an idea you can apply to your business, and see if you can push us all in a healthier, happier direction.

TTFN,

Vicky 🫡

p.s. If you’ve got a book idea you want to bring to life, and you want to work with someone just like Tricia did, I have one spot for my Book Breakthrough Lab starting this month. This is my 3-month private coaching programme to take you from wherever you are now to a finished first draft you can be proud of.

If you want to talk through your idea and see if this is right for you, book a call.

p.p.s. Know someone who might enjoy this email? Please forward it to them and get them to sign up here.